TechInnovate – Comprehensive Digital Marketing Overhaul

Client

TechInnovate

Website

Date

Feb 28, 2022

Overview

TechInnovate, a B2B tech company, needed a complete digital marketing overhaul to generate more leads and improve their online presence. The objective was to revamp their entire digital marketing strategy to better reach decision-makers in the tech industry.

Approach

Our approach involved redesigning the website, developing a robust content strategy, optimizing SEO and SEM efforts, and implementing effective lead generation tactics. This comprehensive strategy aimed to enhance TechInnovate’s digital footprint and drive high-quality leads.

The opportunity

TechInnovate had an opportunity to significantly improve their digital marketing efforts and reach more potential clients in the tech industry. By optimizing their online presence and lead generation tactics, they could attract and convert more high-quality leads.

What we did

We began by redesigning the website to be more user-friendly and visually appealing, ensuring it was fully responsive and mobile-friendly, and optimizing website speed and performance. We then developed in-depth whitepapers, case studies, and blog posts targeting decision-makers in the tech industry, implementing a content distribution plan across the website, email newsletters, and LinkedIn.

For SEO and SEM, we performed extensive keyword research and optimized web pages for search engines, managed PPC campaigns on Google Ads to drive targeted traffic, and utilized remarketing techniques to re-engage previous website visitors.

In terms of lead generation, we created and optimized landing pages for lead capture, implemented lead magnets such as free e-books and webinars, and set up automated email marketing campaigns to nurture leads.