EcoLiving - Boosting Organic Traffic and Conversion Rates

Client

EcoLiving

Website

Date

Apr 8, 2022

Overview

EcoLiving, a company dedicated to eco-friendly products, approached us with the objective of increasing organic traffic to their website and improving their conversion rates. The goal was to attract more environmentally conscious consumers and convert them into loyal customers.

Approach

We adopted a holistic digital marketing strategy that combined SEO optimization, content marketing, and conversion rate optimization (CRO). This multi-faceted approach was designed to enhance EcoLiving’s online visibility and improve user experience, ultimately leading to higher sales.

The opportunity

EcoLiving had a significant opportunity to tap into the growing market of eco-conscious consumers. However, their online presence was not fully optimized to attract and convert this audience. By enhancing their digital marketing efforts, EcoLiving could significantly increase their market share.

What we did

First, we conducted comprehensive keyword research to identify high-value, relevant keywords and implemented on-page SEO best practices. This included optimizing meta tags, headers, and content structure. We created high-quality, informative blog posts around targeted keywords to attract organic traffic.

For content marketing, we developed a content calendar focusing on eco-friendly living, sustainability tips, and product use cases. We produced engaging articles, infographics, and videos to educate and inform the target audience and promoted this content through social media channels to increase reach and engagement.

In terms of CRO, we analyzed user behavior on the website using heatmaps and user recordings, implemented A/B testing to optimize landing pages, product pages, and the checkout process, and enhanced website design and user experience to reduce bounce rates and increase conversions.